Climbing hills, dressing up as Celts, weaving trendy accessories… Over recent weeks, my family and I have learned a few new skills – all for the sake of the Irish Red Cross ‘Balkans Floods Appeal’. Internationally, the extreme flooding witnessed in May in Bosnia, Serbia and Croatia is no longer deemed ‘newsworthy’. But for the many thousands of people now struggling with its aftermath, the consequences of the disaster are very real.
The world’s cameras have zoomed out. They’ve taken their shots of the torrents and their aerial pictures of settlements submerged in muddy water. There are horrors breaking elsewhere or popular distractions like sports and show-biz to be filmed. As reports wane, assistance often follows a similar pattern – any immediate surge of interest tends to fall off fast. In our case, though, we simply couldn’t forget. My husband’s uncle and aunt live in Bijeljina and they were personally affected by the floods. This brought the crisis home to us. We had to try to help in whatever way we could… hence our series of events for the Balkans Floods Appeal.
Our efforts were small-scale. They began with our daughters’ bracelet-making scheme around our neighbourhood and our trek over a windswept Irish mountain (see previous post). The success of these early endeavours, which raised almost €600, inspired us to do more. Phone calls and email enquiries ensued. Plans were hatched in between late night World Cup matches. Football became addictive viewing but, far from being a diversion, it strengthened our commitment to our fundraising campaign. Supporting Bosnia can’t just be about yelling at a screen beaming 90 minutes of excitement from South America. Nevertheless, like millions in the worldwide Bosnian fan club, we celebrated the team and lamented their premature exit from the tournament.
Bosnia’s sojourn in Brazil may have been brief but, in our house, it was memorable. The children took huge pride in their father’s country, especially as their mother’s hadn’t qualified. And they loved the pre-match parties featuring blue and yellow ice-cream sodas, Irish attempts at ćevapi, and Fox’s biscuits on which I’d inscribed best wishes to the ‘Dragons’. Few of the neighbours could’ve missed the giant flag fluttering from one of our upstairs windows as we put Bosnia and Herzegovina on the local radar. Through football banter, we also talked about current issues in the Balkans and let people know about our fundraising.
We continued on 26 June – the day after Bosnia’s victory against Iran – with a coffee morning at my husband’s workplace in Dublin. His employer, the Irish Medicines Board (IMB), has a welcoming attitude towards charities and many of his colleagues offered to bake for us. This was just as well because domestic science lies beyond my comfort zone. As a person who only willingly cooks for ‘cultural occasions’, such as the World Cup and major feast days, I must admit that the prospect of producing fare fit for public consumption was pretty daunting.
I opted for my tried and tested ‘hurmašice light’ – a reduced-sugar version of the traditional Bosnian recipe. Luckily, my limited repertoire also extends to shortbread cookies. So I rustled up three dozen of these and decorated them with the flags of Bosnia, Serbia and Croatia. (Chef’s tip: ready-to-roll icing, dyed with tinted food gel, works a dream.) My ‘Balkan’ treats looked cute but the staff of the IMB proved true culinary geniuses. Their scrumptious chocolate cakes, lemon drizzle slices, profiteroles, caramel squares and other delicious goodies formed a mouth-watering array. In addition, they were unbelievably generous – donations received at the coffee morning amounted to €820.
Two days later, we were fundraising again. Though, this time, it was much closer to home. I’d spoken to one of the priests of the small, rural parish in which we live – Blackrock and Haggardstown, Co. Louth – about our ideas to help flood victims in the Balkans. He gave us great encouragement and suggested we hold a church-gate collection in aid of the Irish Red Cross appeal. Having obtained the required Garda permit, we were able to proceed with this on the last weekend in June. We started at the evening mass on Saturday 28 – a date of particular historical significance, exactly one hundred years after the heir to the Habsburg throne, Archduke Franz Ferdinand, was killed in Sarajevo. Due to this anniversary, Bosnia got a quick mention in the media (including a few moments of TV news in Ireland) as the centennial commemorations of World War I began. But while academics and journalists debated the region’s past, our focus was on its present problems.
By coincidence, June 28 was also the first day of Ramadan. My husband – probably the only Bosnian Muslim to have manned a charity bucket outside an Irish Catholic church – was hungry as sunset approached. Both of us were heartened, though, by the response to our collection… and ever-so-slightly nervous about its next stage. Prayers were said that the fine weather we’d been blessed with would last. Fortunately, it appeared that someone ‘up above’ was listening because Sunday dawned with divine radiance. This was a relief since we had four services to cover in the two churches of the parish. At each, people showed incredible goodwill and altogether we collected €610. The inter-faith dimension of the event was also important. It touched on what should be at the core of all religions – concern for humankind and generosity of spirit. These are values rarely emphasised in a world that seems to thrive on division.
Our final event took place in the Marshes Shopping Centre in the nearby town of Dundalk on Saturday 5 July. The administrator of the centre kindly provided us with this opportunity to collect on the premises. And I became ‘well-known to the Gardaí’ – not for involvement in serious crime but for seeking police permission for a second collection in rapid succession. We made an attractive display with information about the floods and their impact on the Balkans. But to really grab the attention of passing shoppers our daughters wove more ‘loom’ bracelets. This kept them occupied (and out of trouble) through the first week of their summer holidays. Industrial quantities of tiny bright hoops were turned into awesome wrist-bands. Glitter, glow-in-the-dark and metallic designs were available. Colour combinations to represent Ireland, countries of the Balkans and surviving World Cup nations, catered to the tastes of both boys and girls.
The shopping centre was rather quiet on Saturday morning and, yes, that freaked me out a bit. However, I needn’t have worried as it got much busier in the afternoon and our stall, which was in a prime location, drew many visitors. Children coaxed their parents to stop by and were thrilled at our range of bracelets. We gave these as ‘thank you’ gifts for donations. Teenagers made their own contributions and adults took considerable interest too – from our local senator, Mary Moran, who was very supportive, to a young couple from Croatia who’d recently come to live in Dundalk. It was lovely to talk to people, not just about the Balkans but about their experience of fundraising for various causes. By the end of the day we’d collected another €340 for the Irish Red Cross. Our daughters were especially pleased that they, and their handiwork, had played a crucial role in this achievement.
This collection brought the total raised from our action for the Balkans Floods Appeal to €2,360. It multiplied by almost forty times the €60 we’d already donated online. In five weeks, with a little effort and a lot of enjoyment, we’d increased far beyond our expectations the help we could offer as a family. We’re extremely grateful to all who contributed. They’ve demonstrated that Ireland’s capacity for altruism hasn’t been crushed, that humanity remains a powerful force. From a practical standpoint, we’ve also seen that by organising simple, replicable activities it’s possible to maximise the response to any appeal.
Regarding the floods in the Balkans, we can only hope that external aid will flow to the affected areas and that this will target those who are most vulnerable. Meanwhile, we’re preparing to go to Bosnia next week. We’re not sure if we’ll be able to travel to the flood-hit regions – logistics, children and time constraints will determine this – but we’ll try. Even if we can’t, we’ll bring with us a positive message from Ireland. We’re glad to say that some people here are aware of current challenges in Bosnia. Better still, they’ve shown that they care.
Please continue to support the Irish Red Cross Balkans Floods Appeal: http://www.redcross.ie/news/appeals/balkan-floods-appeal/
Here’s a summary of our fundraising:
31 May – children’s sale of bracelets, Blackrock, Co. Louth: €125
7-8 June – Táin March, Dundalk and Carlingford, Co. Louth: €465
26 June – coffee morning in the Irish Medicines Board, Dublin: €820
28-29 June – church-gate collection in Blackrock and Haggardstown, Co. Louth: €610
5 July – display stand in the Marshes Shopping Centre, Dundalk: €340
TOTAL raised for Irish Red Cross Balkans Floods Appeal: €2,360
Thank you/hvala to everyone who helped!